GEICO Insurance Agent · Memphis, Tennessee
Seven years walking parole. Then built his own. Now he’s got you.
Blake Sims took the long way to this desk — a Georgia parole officer, then the owner of his own company, then eight-plus years in insurance before opening his GEICO agency on Poplar Avenue. Auto, home, and everything you park, ride, or float across the Mid-South.
Blake SimsGEICO Insurance Agent · Harper Avery Insurance, LLC
What Blake covers
The domain says car insurance — the office covers a whole Mid-South life. Every line below exists because of something real down the road: the river, a lake, a campus, an interstate.
Auto
From the stop-and-go on Poplar to the merge onto I-240 and the run out I-40, Memphis drives real miles in real weather. Tennessee's legal minimum is 25/50/25 — the interstate usually argues for more. Blake will walk you to the number that actually protects you.
Homeowners
Mid-South weather doesn't ask permission — straight-line wind, hail, the spring line of storms that rolls up the Mississippi. First houses in East Memphis, forever houses out toward Germantown and Collierville: insure the roof like you'll be under it a while.
Renters
The University of Memphis is minutes from Blake's Poplar Avenue office, and half the city has rented near campus, Midtown, or Downtown at some point. Your landlord's policy covers the building — not your laptop, your gear, or your couch. Renters coverage usually costs less than a night out on Beale.
Condo
Downtown and Midtown condos come with an HOA master policy that stops at your walls. Everything inside them — floors, fixtures, everything you own — is yours to protect. Blake reads the master policy so you insure the gap, not the guesswork.
Motorcycle & ATV
A clear Sunday and a tank of gas is why people keep a bike in the Mid-South — and out past the county line an ATV isn't a toy, it's how you get around your own land. Both deserve coverage tuned for how and where they actually run.
Boat
The Mississippi is at the foot of the bluff, McKellar Lake sits in the oxbow, and Sardis and Pickwick fill the weekends just down the road. If it floats, tows, or paddles, make sure it's covered before it touches the water.
And everything else
The Mid-South spills across borders — work in Memphis, family across the line in Mississippi, a place over in West Memphis, Arkansas. Blake is licensed in all three states, so a move doesn't mean starting over. Whatever else needs covering, start with a call; he'll point you the right way.
Not sure where your situation lands? Call (901) 800-5777 — a person answers, not a phone tree.
Rooted here
Memphis sits up on the bluff where Tennessee meets Arkansas and Mississippi — a city that works for a living and looks out for its own. Blake’s office is right on Poplar Avenue in East Memphis, and when you call it, a neighbor picks up — not a 1-800 number three states away.
He sits on the Leadership Germantown Board of Directors, keeps a seat at the Germantown Rotary Club, and shows up for the Greater Memphis and Germantown chambers, the Orange Mound Blight Team, and Catholic Charities of West Tennessee — the same instinct that had him coaching his kids’ little league. This is what “local agent” is supposed to mean.
The office
Monday – Saturday, 9:00 AM – 6:00 PM
Walk-ins and appointments welcome
Straight from the source
Insurance ads love vague promises. Blake prefers the public record — here’s what coverage actually costs across Tennessee, from the regulators and researchers who track it.
Tennessee average annual auto premium (2022)
Liability + collision + comprehensive combined — vs. $1,258 countrywide. Tennessee drivers pay less than most of the country.
Source: NAIC, 2022 Auto Insurance Database Average Premium Supplement →
Tennessee average annual homeowners premium (2022)
Below the $1,569 U.S. average — one of the quiet perks of Tennessee living, even through storm season.
Tennessee average annual renters premium (2022)
Roughly sixteen dollars a month to cover everything you own in that place near campus or Downtown.
Tennessee's minimum auto liability limits
$25k per injury, $50k per accident, $25k property damage — the legal floor, not a recommendation.
These figures are statewide averages published for general education only — they are not an estimate, an offer, or a promise of any premium. Your rate depends on your record, your vehicle, your home, and your coverage choices. Call Blake at (901) 800-5777 for a real quote, or see the Tennessee Department of Commerce & Insurance for consumer resources.
Meet Blake
Nobody handed Blake Sims an agency. He spent seven years as a Georgia parole officer, founded and ran his own company, and put in eight-plus years in insurance before opening his GEICO agency in Memphis: Harper Avery Insurance, on Poplar Avenue. He has done the hard version of every job he’s had, so when your coverage gets complicated, he already knows how to work it.
Off the clock he’s a Memphis family man: time with his wife and three kids, coaching their little league teams, and giving his own hours to the community. When there’s daylight left, you’ll find him fishing, on the golf course, or out on a cycling route across the Mid-South.
A quote takes minutes and credits Blake’s office directly. Or just call — this is the easy part.